Cultivating Aperitivo
→ The Blueprint Package
→ Lead Magnet(s)
→ A/B testing
If my client were preparing for a grand opening of a happy hour bar in Chicago, High Note Studio would work to execute building up their email list through a lead magnet from initial social media interest and following to prepare for a great opening. Alessandra works with the owner to determine who Aperitivo’s target client is and their brand messaging. In this scenario, Aperitivo is targeting patrons that are looking for an early celebratory drink while waiting for their dinner reservation at one of Chicago’s highly esteemed restaurants, or an over 30-something that prefers an earlier night out without sacrificing a good night’s sleep. High Note Studio then creates a tailored content marketing plan, in this case, Aperitivo opted for content focused on: featured and seasonal menu items and new drinks, weeknight events (ie. trivia night or Bravo watch parties), and links to their online shop to purchase hard-to-find international aperitifs. High Note Studio will track specific email metrics imperative to Aperitivo’s business goals and report this in a monthly 1:1 call. Then the two parties make adjustments as needed for the next month.
01
How it works
Step 02
Lead magnet created. Back-up lead magnet also created to A/B test later in the month, closer to their grand opening.
Step 01
1:1 Content Clarity call to determine brand messaging, target audience, etc. Tailored content plan delivered to client with 2 creative briefs/month, per client choice.
Step 04
An end of month call with Aperitivo, after delivering a digestable report of metric tracking and suggestions for any adjustments that are data-backed.
Step 03
High Note Studio tracked click-to-open rates, click-through rates, and conversion rates through the month.
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Client Name
Are you ready to work together?
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